The Best Baby Products & Brands of 2023

We pride ourselves in being unbiased gear experts. Learn more about how we research, expertly review and curate products here.

Our goal has and will always be to provide parents with honest, unbiased and transparent information when it comes to purchasing gear for their little ones. That’s why we think it is important to share our Secondhand Handbook of baby gear.

With access to 1,200 of the top baby and kid brands and a growing number of 42,376 open box and used products listed on our site, we’ve compiled our data, insights from our gear experts and community of parents, as well as findings from our unique resale calculator, in order to share the top baby items and brands of 2023. 

Top 5 Baby Products For First-Time Parents 

Utilizing data from our guide to new parent essentials, here are the top products parents who were expecting their first, bought the most. 

1. Strollers

 Our community of first-time parents bought over 12,000 strollers last year. It’s one of the most important baby items you’ll need. And, choosing a stroller is similar to picking out the perfect car—you’ll want to consider all factors of your lifestyle before landing on the right one. 

Our Picks: 

• UPPAbaby Vista V2
• BOB Duallie
• Mockingbird Single-to-Double

2. Car Seats 

From the moment you bring your new baby home from the hospital, you’ll need a car seat. So, it’s no surprise first-time parents bought over 2,000 open box car seats in 2022. 

Car seat tip: Before purchasing, make sure the car seat will fit in your vehicle. You don’t want to splurge only to find the seat is too big for your Kia. 

Our Picks: 

• UPPAbaby Mesa
• Maxi-Cosi Mico XP Infant Car Seat
• Doona+ Infant Car Seat

3. Carriers 

Parents and their little ones value the closeness and functionality a carrier provides, which is why over 1,000 were sold to new parents just last year. Not to mention it allows you to bring baby along for the ride while you try to resume your normal routine (as much as you can with a newborn in tow). 

Our Picks: 

• BabyBjorn Carriers
• Ergobaby Carrier 
• Solly Baby Wrap

4. Bottles 

No matter where you are in your feeding journey (whether breastfeeding or not), you’ll need a baby bottle on hand. And our picky little ones like options when it comes to feeding accessories, making this a must-have baby item for more than 1,000 parents last year. 

Our Picks: 

• Dr. Browns
• Philips Avent Natural Bottles 

5. Bassinets 

Having a safe space for baby to sleep is an absolute must as a new parent. And bassinets reign over cribs for many families, as they offer a more compact and portable place for baby to snooze. Which is why they made it in our list of the top baby items for new parents last year. 

Our Picks: 

• Happiest Baby SNOO
• Halo Bassinest

Top 10 Most Purchased Baby & Kid Brands of 2022 

One of our goals at GoodBuy Gear is to make the leading baby and kid brands accessible to all families. That’s why we’re proud to sell over 1,200 of the best brands at discounted price points. Here’s a look at the top brands our community of parents were crushing on in 2022

1. Mockingbird: Known most for their Single-to-Double stroller, Mockingbird is a premium stroller brand that offers quality strollers at reasonable prices. It’s no wonder they were the most purchased baby brand in our marketplace last year. 
2. Fisher Price: A household name for a reason, Fisher Price is just one of those baby brands you can always count on. From unique toys to their infamous On-the-Go Baby Dome, they’ve got you covered with reliable baby products to keep your little one entertained. 
3. UPPAbaby: Who doesn’t love UPPAbaby? They are popular for a reason. And, with so many great strollers available—like the Vista and Cruz—it can be hard to choose just one. 
4. BabyBjorn: Known most for their baby carriers, BabyBjorn also has travel cribs and baby bouncers designed to simplify life on the go with your little one.
5. Ingenuity: Bouncers, boosters, bassinets and more, Ingenuity has just about everything you need to make that first year with baby as comfortable as possible. 
6. Skip Hop: From toddler must-haves to baby registry essentials, Skip Hop takes an innovative spin on the baby and kid products every new and seasoned parent needs. 
7. Baby Einstein: Looking for ways to keep baby entertained? Baby Einstein is a parent favorite when it comes to colorful and educational toys and games.
8. 4moms: 4moms quality and technology are one-of-a-kind—offering you innovative bassinets, baby swings, playards and more. 
9. Boppy: Founded in Colorado (just like yours truly), Boppy creates comfortable products not just for baby, but for parents during the critical maternity and postpartum periods. 
10. Munchkin: With a mission to be the most loved baby brand in the world, they sure have made a mark on our community of parents with their innovative infant and toddler products. 

Top Products of GBG Parents & Gear Experts 

We polled our gear experts and seasoned parents at GoodBuy Gear to get the inside scoop on their favorite baby and kid product ever. Here’s what they had to say. 

• Hatch Rest+: “Best sound machine and night light. It travels easily and doesn’t need to be plugged in.”
• BOB Duallie Stroller: “Built to last, kids loved being in it and really made it possible to go anywhere, do anything and even exercise with kiddos!” 
• Mockingbird Single-to-Double Stroller: “So incredibly hard to pick just one, but I will say...my Mockingbird stroller. I use it every day, it's easy to open/close, put baby in and fits into my active lifestyle!”
• BabyBjorn Carrier: “We live in Colorado and hike a lot. We've been able to use it until our daughter was 18 months old. She loved it.” 
• Allen Sports Bike Trailer: “We love our Allen Sports bike trailer that also converts into a stroller! It is our darling ‘buggy’ that is basically part of the family haha. It has been the perfect solution for our family's weekly bike/walking outings in warmer weather and also is perfect to bundle our kiddo up during the chillier months.”
• Wonderfold Wagon: “It really is wonderful! It's great for outdoor adventures and key for big family outings that occur throughout the year (zoo/museum visits, long walks, short trails, fall/beach outings, camping, etc.).”
• Fisher Price Baby Bouncer: “It kept my kids calm and gave them a safe place to hang out if I needed to do something. I loved the vibration and sound options (and it was easy to clean)!” 
• Stokke Tripp Trapp High Chair: “It looks chic, is SUPER easy to clean and works for every stage of baby and kid.”

Gear With the Highest Resale Value

As the leading baby and kid recommerce marketplace, we have access to unique resale information via our proprietary resale calculator. Leveraging that data, here are the top products with the highest resale value (the price an item is listed to be resold) and seller payout (the average amount you can make if you sell the item gently-used through GoodBuy Gear), so you can make the most informed purchase decision. One thing to note: Payouts vary by brand, product and condition. 

1. Bugaboo Donkey 5 

2. Happiest Baby SNOO 

3. UPPAbaby Vista V2

4. Wonderfold Wagon W4 

The baby and kid resale space is booming, and we’re excited for what’s to come. As the leading recommerce marketplace in the children’s space, we’ll continue to share as much information as we can, so you can make the best purchase decision for your family, put money back in your pocket and help save the planet while you're at it.