GoodBuy Gear partners with Graco and Baby Jogger to recirculate, versus throwaway, premium baby gear returned at retail

Collaboration ensures reliable and high-quality recirculation of returned and open-box items, providing parents with eco-friendly, cost-effective access to name-brand products.

DENVER, CO — November 14, 2024 —GoodBuy Gear, the largest online marketplace for baby and kid gear recommerce, today announces its partnership with Graco® and Baby Jogger®, part of the Newell Brands global portfolio. With over 80% of baby gear returns consisting of new or gently used products, the collaboration provides a sustainable solution for rehoming select car seats, strollers and essential gear. GoodBuy Gear’s rigorous inspection process ensures all products meet strict safety and quality standards before resale, allowing families to access premium baby gear at a portion of the original cost.

“We are proud to partner with an organization that shares our brands’ commitment to safety and sustainability, providing families with the confidence to choose recirculated Graco® and Baby Jogger® products,” said Michael Rohrer, Global Director of Quality Assurance at Newell Brands. “GoodBuy Gear’s dedication to safety is unmatched, as every item undergoes comprehensive quality inspections—featuring over 30 proprietary safety checks for car seats and 10 for strollers. Their close collaboration with the various juvenile regulatory agencies, diligent recall monitoring, and stringent resale standards ensure that every product meets the highest level of safety and quality for families.”

Kristin Langenfeld, co-founder and CEO of GoodBuy Gear added, "Our meticulous quality-check process builds trust with families choosing returned Graco® and Baby Jogger®. By thoroughly inspecting each item, we offer a dependable, sustainable shopping experience that aligns with our partners’ environmental goals and strengthens the circular economy."

GoodBuy Gear’s marketplace attracts over half a million parents each month. Baby Jogger® and Graco® gear is now available at www.shopgoodbuygear.com 

About GoodBuy Gear
Founded in 2016, GoodBuy Gear is a managed marketplace that enables parents to safely and sustainably circulate quality-used baby and kid products. GoodBuy Gear’s mission is to give shopping and selling secondhand children’s items the convenience and legitimacy it deserves. Learn more about GoodBuy Gear on Instagram, Facebook, Twitter, LinkedIn, and TikTok.

About Graco®
Graco is one of the most recognized children's products brands that provides innovative and reliable solutions to help parents make smart choices while taking care of their little ones. For more than 65 years, Graco has built high quality products that parents can trust, including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials. Graco is part of Newell Brands Inc., a leading global consumer products company, with its products available globally through a variety of retail partners.

About Baby Jogger®
Baby Jogger products are crafted for active parents who want to share their adventures with their children. Since creating the very first jogging stroller in 1984, Baby Jogger has expanded beyond joggers and created baby gear to feed every passion and lifestyle – strollers for travel or off-road adventures, lightweight car seats and slim highchairs to simplify city living. Baby Jogger supports parents and kids living life to the fullest, cultivating curiosity, taking on new adventures and rounding the corner to their dreams. Baby Jogger is owned by Newell Brands, a leading global consumer goods company.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.